Gail Sorronda Spring/Summer 2010/2011 Collection | Rosemount Australia Fashion Week 2010 | Images | Photos | Sydney Fashion Week 2010
Posted by Lucky on Jun 3, 2010

Gail Reid 28, inspired by her studies in built environment has developed a penchant for structure and perspective whilst eschewing colour and pattern. Gail completed a Bachelor’s Degree in Fine Arts Fashion Design at Queensland University of Technology and launched Gail Sorronda in 2005 after winning the Mercedes-Benz Start-Up Awards with her debut collection Angel at my Table.
In 2007 Gail was invited to be a part of Designers for Target Australia. This collaboration saw Gail Sorronda for Target in stores nationally.
In 2009 Gail Sorronda secured Milan based sales agency Spazio 38 and most recently the label was approached by Antwerp based New Look Fashion Deal to distribute next season in Belgium and Holland. Gail Sorronda is the only young label and Australian designer in the showroom and will be alongside clients such as Viktor & Rolf and John Galliano.
Also this year, Gail was selected as a finalist in the 2010 L’Oréal Melbourne Fashion Festival Designer Award.
Gail Sorronda is an emotive label on a non-linear path. It’s Gail’s voyeuristic alter-ego that explores the opposite and equal reaction in pursuit of actualizing an ideal version of self. Gail’s designs are an appropriation of her inspired truth.
source:- http://www.blk1.com/all-posts-2010-06-03T10:47:19Z-gail-sorronda-springsummer-20102011-collection-rosemount-australia-fashion-week-2010-images-photos-sydney-fashion-week-2010/