Dolce & Gabbana and Gucci lead Milan fashion week’s fightback
Posted by Lucky on Mar 2, 2010
As the last outfit exited the Dolce & Gabbana catwalk in Milan yesterday, the cinema-sized screen of backstage images cut to a shot of the house seamstresses in their white coats, spectacles and tape measures strung around their necks, and the entire audience of 1,000 people burst into spontaneous applause.
It was the defining moment of a weekend when Milan week, having found itself on the ropes, launched a supremely elegant comeback. A spat with Anna Wintour over a cut in the number of days she spends in the city has highlighted an underlying ebbing of influence from what was until recently the supremely powerful fashion capital. But this weekend, Milan has made it clear that the Italian designers are ready to up their game to turn the city’s fortunes around.
Dolce & Gabbana and Gucci both dramatically broke with the lascivious excesses which have mired Milan in recent years and returned to the first principles of Italian style: perfect tailoring and a sophisticated, nuanced appreciation of sex and sensuality. To broadcast their back-to-basics message, Dolce & Gabbana harnessed modern technology, posting a behind-the-scenes video on YouTube before the show in which the designers whittled their look into three simple words: Sicily, Tailoring, Black. Backstage preparations and the show itself were live-streamed on to and to iPhones.
source: http://www.guardian.co.uk/lifeandstyle/2010/mar/01/dolce-gabbana-gucci-milan-fashion-week
