Stores looking to NY Fashion Week to lure shoppers
Posted by Lucky on Feb 11, 2010
NEW YORK (Reuters) – U.S. and British department store buyers are looking for fall and winter trends at New York Fashion Week that will not only lure shoppers back, but excite them enough to pay full price amid a struggling economy.
After an abysmal year of retail sales as the United States and Britain suffered their worst recessions in decades, fashion directors at Neiman Marcus, Saks Fifth Avenue, Harrods and Liberty told Reuters they felt a growing sense of optimism.
When New York Fashion Week starts on Thursday to showcase fall and winter collections for 2010, buyers are planning to be more selective and buy fewer clothes as they push shoppers to pay full price instead of waiting for discount sales.
source: http://www.reuters.com/article/idUSTRE6192T420100210
