Emma Watson weaves fashion magic as she unveils her new fair-trade clothing range
Posted by Lucky on Feb 1, 2010
Glance at a recent copy of Vogue, any of 2009’s best-dressed lists or front row at the shows, and one fact is unmistakable: the fashion world just can’t get enough of Harry Potter star Emma Watson. She may have grown up in a Hogwarts uniform, but she’s blossomed into everyone’s favourite British starlet and looks set to spend her 20s dressed top-to-toe in Burberry and Chanel (she has contracts with both brands).
Frankly we wouldn’t blame Miss Watson if she chose to spend her Harry Potter afterlife as a full-time clotheshorse, but instead she has chosen to flex her considerable fashion flair creating a range for the ethical clothing brand People Tree. This is in between studying English literature at America’s Brown University and filming the final Harry Potter movie.
It’s a savvy move by Emma – People Tree has some serious fashion cred, having teamed up with designers Richard Nicoll and Thakoon (a favourite of both Michelle Obama and Anna Wintour), and never before has clothing with a conscience felt quite so on trend.
But before you roll your eyes at the thought of yet another pretty celebrity face putting her name and a few hours’ work to an of-the-moment brand, believe us, this really is a collaboration of creativity rather than convenience. The People Tree team tell us that they were wowed by Emma’s commitment to the project: ‘I was amazed at how many hours Emma put into this collection,’ explains founder of the brand Safia Minney.
‘We’d often go to her home in the evening after she finished filming to go through ideas, or she’d come to the studio laden with her own artwork – it was extremely
