Style 2010: dressing to impress and buying less
Posted by Lucky on Jan 2, 2010

Last year was a vintage 12 months for Scottish fashion.
Whether it was home-grown talent such as Christopher Kane, Louise Gray and Jonathan Saunders making waves on the international fashion scene, Graeme Black dressing the prime minister’s wife, or the rise of unique concept stores on our high streets, this was the year that Scotland made its biggest fashion statement.
Indeed, we even have our own pair of respected fashion bloggers now, in the form of Queen Marie and Queen Michelle from the globally influential blog Kingdom of Style.
However, all that innovation and achievement is now in the past, and fashion-forward folks are already turning their attention to 2010.
To find out who will be leading the Scottish fashion pack into the next decade, as well as which trends we will all be following, we asked four fashionable Scots for their predictions:
Deryck Walker, award-winning men’s fashion designer
Next year I think men will be getting smarter. I think we’ve all gotten a bit complacent in recent years and men haven’t been dressing very well. Fashion has all been about individual style and I now think we could do with a bit of conformity.
Next year men will be wearing ties and dressing in suits a lot more. It’s all going to come about because more people will be looking for jobs and having to smarten up their act anyway, and that will reflect in fashion which will become more suit-led.
Tessa Hartmann, founder of the Scottish Fashion Awards
Holly Fulton would definitely be at the top of my one-to-watch list. I’m very excited that she won the accessory category at this year’s British Fashion Awards, especially after winning Young Designer previously at the Scottish Fashion Awards in June.
I remember first seeing her last year at London Fashion Week on the Fashion East catwalk – her use of perspex was fantastic and suddenly everyone wanted something from her collection. Her spring-summer 2010 collection was even more impressive. She has also supplied product to the new Sex And The City film, and frankly that’s a huge compliment to any designer.
William Chambers, award-winning Glasgow milliner
In 2010, I think women will be buying durable, luxury, quality items, that will become iconic pieces in their wardrobe.
The Noughties saw an overload of faddy trends, whereas I think the Teenies (or whatever the next decade will eventually be called) will see people buying less, but buying well.
A trend that I noticed is a nod to the 1950s, where the spirit of couture is seen in elegant party dresses that are worn both day and night.
Camille Lorigo, owner of Che Camille clothing boutique
This year there will be a retail revolution. Customers are sick of being treated badly – shops are fighting over them now.
Clothes will be adaptable. People will start buying more investment pieces and being more inventive with what they have. People will learn to do basic alterations at home and stop buying disposable cheapies because it makes for more mending.
An appreciation for the art of fashion will return – fine lace makers, print designers, tailors, will seduce us to splurge in the future, rather than the hopes of replicating the same outfit as our favourite celebrity. All in all, it bodes well for true fashion.
source:http://www.heraldscotland.com/life-style/fashion-beauty-wellbeing/style-2010-dressing-to-impress-and-buying-less-1.995609










