São Paulo Fashion Week Fall/Winter 2010 Highlights
Posted by Lucky on Jan 30, 2010

Alexandre Herchcovitch Womenswear Inspired by ethnic East European garments, Alexandre Herchcovitch’s excellent F/W 2010 collection will also be presented at New York’s upcoming Mercedes-Benz Fashion Week. The collection features rich embroidery, gorgeous patterns and unique textures created with exuberant materials. Ornamented with gems, ruffles and other details, the details help define the theme of the brilliant pieces. However, Herchcovitch, a master of integrating contrasting elements, also found places to imprint notorious ingredients from his repertory, such as punk references, plaid patterns and colorful digital prints. As usual, impeccable tailoring was present throughout. We must stress the marvelous maxi-sequin-covered manteaux, the finale that perfectly synthesizes the collection’s theme and the designer’s consecrated style.
source: http://www.coolhunting.com/archives/2010/01/so_paulo_fashio_5.php