Fashion Garments

2010 L’Oréal Melbourne Fashion Festival, which launches March 14th, is the biggest consumer fashion event in the world, and NZ will be following suit with a similar consumer-targeted event to excite the public about fashion  – and spending…

The eight days of activity showcasing the best in design, culture and fashion is in its 14th year in Melbourne but such an event would be a first for New Zealand, which up until now has always had trade-oriented events at NZ Fashion Week in September (previously October) showcasing the following winter season. The fashion festivals by contrast are now only aimed at customers rather than media and buyers, but are “in-season” meaning what’s available instore now.

Renowned for its role in launching the autumn winter collections of Australia and New Zealand’s leading designers and consumer brands to a fashion loving community, LMFF remains unique in delivering runway shows and must see fashion and cultural events to the public, not just to fashion’s inner circle.

“While most global fashion events limit access to media, celebrities and the industry, LMFF invites the public to enter into the magic of fashion,” says Webster.

In 2010, the stellar line up of designers includes: Zambesi, Collette Dinnigan, Toni Maticevski, sass & bide, Aurelio Costarello, Thurley, Romance was Born, Yeojin Bae, ANT!PODIUM, Martin Grant, Scanlan & Theodore and many, many more.

In addition, the Zambesi Retrospective Installation will be a highlight of the Festival week. Taking place at Zambesi’s amazing boutique at 167 Flinders Lane, Melbourne the retrospective installation will celebrate 30 years of fashion and include garments that span the three decades of Zambesi. It is the first time the collection has been shown outside NZ.

Other points of interest are:

AMBASSADORS: Miriam and Olivia Nervo are the Festival Ambassadors in 2010. The multi-talented duo are classically trained musicians, who have worked as professional models and are now songwriters and producer DJ’s. The Melbourne born twins will appear as Festival Ambassadors throughout the eight days of LMFF, promoting the Festival’s world-class fashion, runways and events.

source: http://www.thread.co.nz/news/4874/15/Melbourne-fashion-festival-2010/d,thread-article