Jessica Simpson expanding fashion brand to include denim: ‘A girl’s booty needs to look good’
Posted by Lucky on Jan 25, 2010
She was ridiculed for wearing “mom jeans” during a performance last year, but that won’t stop Jessica Simpson from launching her own denim line.
The 29-year-old singer will expand her fashion line to include jeans in July, WWD reports.
“Because I live in denim, the fit was the most important,” Simpson said. “A girl’s booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand – a jean that becomes a girl’s best friend, that everyday go-to pair.”
The line, which will sell in about 1,000 department stores and on jessicasimpsoncollection.com, will boast basic boot-cut jeans, as well flares, and feature straight and skinny-leg styles.
To pair with the pants, Simpson has also designed a collection of lace-trimmed blouses, cardigans, boyfriend blazers and faux fur vests.
