Macy’s to unveil new men’s fashion line
Posted by Administrator on Oct 31, 2009
Macy’s this week announced the launch of the new men’s fashion brand, Threads & Heirs, which will be exclusively available at 200 Macy’s stores nationwide and on macys.com in March 2010.
Produced by LF USA’s Oxford Collections and designed in part by acclaimed luxury designers and New York fashion darlings Ruffian, the collection will offer a modern style sensibility and deliver desirable men’s fashion at an affordable price.
“Threads & Heirs embraces a new modern attitude in menswear, focused on the grab-and-go guy,” said Jeff Gennette, Macy’s, Inc. chief merchandising officer, in a release. “The debut capsule collection by internationally-renowned designers Brian Wolk and Claude Morais of Ruffian sets the stage for a unique new perspective in contemporary menswear.”
The line will consist of tops and jackets ranging from $24 for a T-shirt to $99 for a jacket. Macy’s said the Threads & Heirs line was developed to respond to the 20- to 40-something male “who cares about what he looks like and is style and label conscious but price sensitive.”
